Traditional Finance Meets Web3

In the ever-evolving landscape of technology and innovation, companies worldwide are recognizing the transformative potential of the blockchain, and we are observing how traditional finance meets web3. This new paradigm shift in the digital sphere is not just about technology; it’s about redefining how businesses operate, interact with customers, and create value.

As an investor, understanding how companies are leveraging Web3 is essential for identifying emerging opportunities and staying at the forefront of the digital revolution. In this article, we explore how traditional finance meets web3 to reshape their futures.

1. Metaverse Ventures

The concept of the metaverse, a shared virtual universe, has been making waves across industries. Forward-thinking companies, such as Meta (formerly Facebook), are at the forefront of the metaverse revolution. Meta’s ambitious vision is to create a seamless digital environment where people can interact, work, play, and socialize.

By integrating virtual reality (VR) and augmented reality (AR) technologies, they aim to blur the lines between the physical and digital worlds.

$100 Billion Commitment

As reported by CoinTelegraph, Mark Zuckerberg embarked on a transformative journey to integrate the Metaverse into the company’s core operations. This monumental shift, announced in October 2021, rebranded Facebook as Meta and underscored Zuckerberg’s vision of building a comprehensive Metaverse ecosystem.

With a commitment of $100 billion, that ambitious endeavor aimed to create a virtual reality-driven digital universe that extended beyond social networking. Despite concerns from shareholders, Zuckerberg’s unwavering dedication to the Metaverse reflected his belief in its potential to redefine human interaction, entertainment, and business in the digital age.

The move signified Meta’s determination to lead in the evolving landscape of Web3 technologies and immersive digital experiences. Mark’s decision to focus so much energy and resources on the Metaverse had not been seen positively by everyone. The general opinion is that Meta is focusing on a fantasy future that is only built to monitor Facebook’s user base even closer and that the Metaverse idea of Mark will never become real. But he is not the first person to be called crazy and end up prospering, only time will tell.

Nike's Innovative Integration with Roblox

In a groundbreaking move, Nike once teamed up with the virtual gaming platform Roblox, creating a dynamic and immersive digital world known as “NikeLand.”

In this unique collaboration, Nike ventured beyond its traditional business approach by entering the metaverse to engage with its audience in an entirely new way. Players in Roblox’s vast user base had the opportunity to explore NikeLand, interact with virtual Nike products, and participate in in-game challenges.

This strategic integration not only showcased Nike’s adaptability and forward-thinking but also opened up fresh avenues for brand engagement in the virtual realm, underlining the significance of the metaverse in modern business strategies.

2. NFT (Non-Fungible Token) Pioneers

The NFT space is booming, and companies like OpenSea and Rarible are at the forefront.

NFTs represent ownership of unique digital assets, and they’ve found applications in art, music, gaming, and more. OpenSea, for instance, is the largest NFT marketplace, facilitating the buying, selling, and trading of digital collectibles.

These companies are empowering creators to monetize their digital creations and granting collectors true ownership of their virtual assets.

Coca-Cola's NFT Triumph in the Digital Space

Coca-Cola, a global beverage giant, ventured into the world of NFTs (Non-Fungible Tokens) with resounding success. The company introduced its inaugural NFT collection, featuring iconic Coca-Cola imagery, and it quickly became a hit among collectors and enthusiasts. Notably, Coca-Cola’s first NFT auction fetched impressive figures, with some individual NFTs selling for as much as $600,000, as reported by the company.

This strategic move showcased Coca-Cola’s ability to adapt and thrive in the digital age, leveraging NFTs to engage its fan base and expand its reach. It exemplifies how traditional businesses can seamlessly integrate emerging blockchain technologies into their marketing strategies and product offerings to unlock new revenue streams and strengthen brand engagement in the evolving Web3 landscape.

Shopify's Leap into the Future with NFTs

Shopify, a trailblazer in e-commerce solutions, is boldly venturing into the world of how Web3 meets traditional business by integrating Non-Fungible Tokens (NFTs) into its traditional business approach.

With the aim of empowering merchants and creators, Shopify has introduced NFT support, allowing sellers to mint and sell NFTs directly through their online stores. This innovative move enables artists, brands, and entrepreneurs to unlock new revenue streams, engage with their audience on a deeper level, and tap into the growing NFT market.

Shopify’s foray into NFTs demonstrates its commitment to staying at the forefront of technology trends and providing its vast merchant network with cutting-edge tools to succeed in the evolving digital landscape.

3. Traditional Brands Embracing Web3


Even established brands are recognizing the need to adapt to the Web3 era. Companies like Nike are exploring NFTs and metaverse experiences, extending their reach into the digital realm. These brands are leveraging their existing customer bases to explore new digital revenue streams and create immersive experiences for their audiences.

Mattel's Bold Move

In an article published by farfromtimid, the toy manufacturing giant Mattel is taking a forward-looking approach by embracing Web3 technologies to enhance its traditional business model. Mattel has recognized the potential of the metaverse and has strategically positioned itself to tap into this emerging landscape. 

By exploring partnerships and collaborations within the Web3 space, Mattel aims to expand its reach and engagement with a new generation of tech-savvy consumers. This strategic shift reflects Mattel’s commitment to evolving with the times, demonstrating how even established companies can leverage ways on how Web3 meets traditional Business to remain relevant and innovative in a rapidly changing business environment.

Microsoft Ventures into Web3

CNBC reported that the tech giant Microsoft is making strategic moves into the Web3 landscape, as demonstrated by its backing of ConsenSys, a prominent player in the blockchain and Ethereum ecosystem. With ConsenSys doubling its valuation to $7 billion, this partnership signals Microsoft’s intent to explore the potential of Web3 technologies in its traditional business operations.

As Web3 continues to reshape industries, Microsoft’s investment in ConsenSys showcases its commitment to staying at the forefront of technological innovation and adapting to the evolving digital landscape. This move not only underlines the growing significance of Web3 but also highlights Microsoft’s ambition to leverage blockchain and decentralized technologies in novel and transformative ways.

Final Thoughts

Web3 is not a buzzword but a fundamental shift in how businesses operate and innovate. Companies across the globe are recognizing the potential of Web3 technologies to redefine industries, enhance customer engagement, and drive growth. Whether through metaverse exploration, DeFi innovation, NFT marketplaces, or native Web3 startups, businesses are embracing this digital revolution to shape their futures.


As an investor, understanding these Web3 trends and the companies leading the way is crucial for identifying promising opportunities. The digital transformation is here, and the companies that adapt to Web3 will be best positioned to thrive in this new era of business.

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Investors looking to explore the Web3 landscape and participate in its growth should consider partnering with experts like DeFi Builder. With our No-Code dApp Builder, we empower investors and businesses to create their Web3 solutions seamlessly, ensuring they stay ahead in this dynamic and transformative ecosystem. Embrace the Web3 revolution and be part of the future of business.